ZIWI On Sale until September 30th, 2017!

All Ziwi Peak Air-Dried and Canned Food For Dogs and Cats is On Sale now until September 30th, 2017!

$3 off all dog 16oz air dried bags.
$3 off all cat 14oz air dried bags
$5 off all dog 2.2lb air dried bags
$8 off all dog 5.5 and 8.8lb bags
Buy 3, get 1 free of all dog and cat cans

NEW! Tripe & Lamb For Dogs

New Zealand free-range, grass-fed Lamb; includes higher levels of Tripe than other recipes by Ziwi. It is Complete and Balanced for all breeds and life stages.

A single-protein option for pets with protein allergies and sensitivities, containing higher levels of tripe, for increased palatability and digestive benefits., Ziwi Lamb is sourced only from local New Zealand farms; ensuring the animals are free-ranging, grass-fed and finished.

Ziwi tripe is also kept in its most natural form possible and never scalded, steamed or bleached. Cold washing retains beneficial minerals, enzymes, and probiotics.

For the perfect finishing touch, Ziwi adds kelp as a natural vitamin and mineral source, and New Zealand Green Mussel for natural glucosamine and chondroitin.

Ziwi Peak Air-Dried Tripe & Lamb may help promote:

Better appetite for picky dogs
Improved digestion
Reduced symptoms of IBS & IBD
Decreased food allergy sensitivities
Healthy skin and coat
Joint health and mobility


Vital Essentials GREEN TRIPE!


Green Tripe is the RAW, unprocessed stomach of a ruminating (grazing) animal including cow, buffalo, and sheep. In this natural RAW state, it provides the rich nutrients that dogs crave. Green Tripe is the perfect nutritional supplement that can be added to RAW diets or traditional pet food to promote digestive health and boost pets’ immune systems.


Vital Essentials RAW BAR™ Freeze-Dried Snacks!

VE RAW BAR™ Freeze-Dried Snacks are a healthy, nutritious, and delicious way to feed your dog between meals. The benefits of snacking include a boost of vitamins, protein, and stimulation. Helps keep dogs’ teeth strong and healthy.
Pure RAW–contains NO “Junk” ingredients.

Supports oral health and clean teeth
Nutritious between meal snack
Entertainment and stimulation
Single-sourced proteins
USDA certified facility
Gluten Free, Grain Free, Guilt Free™
USA sourced, made, and packed
No added hormones or antibiotics
No added fillers or flavorings
No artificial preservatives or colors
No synthetic vitamins or minerals
No rendered by-products


Vital Essentials Freeze-Dried Vital Treats!


Vital Essentials Freeze-Dried Vital Treats are packed with vital nutrients, made with only fresh, whole, single-sourced USDA animal protein to provide essential nutrition that dogs instinctively crave.

Pure RAW–contains NO “Junk” ingredients.

Nutrient packed RAW meat
Promotes overall health and vitality
Great for training, and snacking
Single-sourced proteins
USDA certified facility
Gluten Free, Grain Free, Guilt Free™
USA sourced, made, and packed
No added hormones or antibiotics
No added fillers or flavorings
No artificial preservatives or colors
No synthetic vitamins or minerals
No rendered by-products

Vital Essentials – The ALPHA prey model diet!

Pioneers in RAW Since 1968

Vital Essentials® is a leader in the RAW pet food industry. The family-owned company, located in Green Bay, WI, produces high quality RAW frozen and freeze-dried pet food, snacks, and treats.

Proudly Sourced, Made, and Packaged in the USA

Locally sourced from America’s heartland, Vital Essentials® uses only USDA certified and inspected animal protein. Rest assured that no foreign ingredients go into any Vital Essentials products.

Advocates of the ALPHA Prey-Model Diet

Dogs and cats are natural carnivores, the essential nutrients they thrive on come from other animals. They are not designed to handle carbohydrates like corn, rice, and potatoes. A RAW meat diet is exactly what nature designed dogs and cats to thrive on. Vital Essentials® uses only fresh, whole, single-sourced USDA animal proteins. Vital Essentials NEVER uses grains, fillers, artificial preservatives or rendered by-products in any of our products.

Complete & Balanced Diet Standards

Vital Essentials® Complete and Balanced Diets are formulated to meet the nutritional levels established by the AAFCO Dog and Cat Food Nutrient Profiles for all life stages.

Vital Cat features:

-no fruits, vegetables, or synthetic vitamins/minerals.
-Raw goats milk and protein specific egg included.
-humanely harvested USDA certified and inspected free range chicken, duck, and turkey.


Buy Primal get FREE Planet Dog Toy!

Who’s a good boy? Who wants a FREE toy?

Buy any two 14oz bags of PRIMAL FREEZE-DRIED and get a FREE American-Made PLANET DOG interactive toy, a $12.99 value, while supplies last!


Primal! Raw Goat Milk

Further elevate the health of your pet with our nutrient-rich Raw Goat Milk. Known as the “universal milk” the vitamins, minerals, electrolytes, trace elements, enzymes, protein and fatty acids in raw goat milk are easily absorbed by a variety of mammals. Humanely sourced from free-range goats ethically raised without antibiotics or added hormones, Primal Raw Goat Milk is appropriate for dogs and cats at all stages of life.


Primal! Safe & Clean Grinds

Designed for those who prefer to tailor their pets’ individual supplemental needs, Primal Raw Frozen Grinds incorporate edible-grade meats and poultry with fresh ground bone with for optimum levels of calcium. Primal Grinds are produced to the same high standards as all Primal Pet Foods products, using only humanely sourced, ethically raised proteins.


Primal! Human Grade Snacks

All Primal Treats are made from single source proteins and offer a healthy choice for all pets, especially those with food allergies. Primal treats are produced using low-temperature, slow cooking techniques such as freeze-drying and slow roasting, yielding high-density nutrition in a shelf-stable product. Use Primal treats as a snack alternative, for training and obedience rewards.


Primal! Make a Raw Resolution

Primal is a staple at The Raw Connection. Primal has a full line of foods for cats and dogs including complete and balanced raw diets, bones, treats, and goat’s milk!

Primal make it easier than ever to keep your pet’s diet as close to nature as possible, allowing them to live longer, healthier, more vibrant lives.

Feed Your Pets Like Family!