ZIWI On Sale until September 30th, 2017!

All Ziwi Peak Air-Dried and Canned Food For Dogs and Cats is On Sale now until September 30th, 2017!

$3 off all dog 16oz air dried bags. $3 off all cat 14oz air dried bags $5 off all dog 2.2lb air dried bags $8 off all dog 5.5 and 8.8lb bags Buy 3, get 1 […]

Vital Essentials GREEN TRIPE!


Green Tripe is the RAW, unprocessed stomach of a ruminating (grazing) animal including cow, buffalo, and sheep. In this natural RAW state, it provides the rich nutrients that dogs crave. Green Tripe is the perfect nutritional supplement that can be added to RAW diets or traditional pet food to promote […]

Vital Essentials RAW BAR™ Freeze-Dried Snacks!

VE RAW BAR™ Freeze-Dried Snacks are a healthy, nutritious, and delicious way to feed your dog between meals. The benefits of snacking include a boost of vitamins, protein, and stimulation. Helps keep dogs’ teeth strong and healthy. Pure RAW–contains NO “Junk” ingredients.

Supports oral health and clean teeth Nutritious between meal snack Entertainment and stimulation […]

Vital Essentials Freeze-Dried Vital Treats!


Vital Essentials Freeze-Dried Vital Treats are packed with vital nutrients, made with only fresh, whole, single-sourced USDA animal protein to provide essential nutrition that dogs instinctively crave.

Pure RAW–contains NO “Junk” ingredients.

Nutrient packed RAW meat Promotes overall health and vitality Great for training, and snacking Single-sourced proteins USDA certified […]

Vital Essentials – The ALPHA prey model diet!

Pioneers in RAW Since 1968

Vital Essentials® is a leader in the RAW pet food industry. The family-owned company, located in Green Bay, WI, produces high quality RAW frozen and freeze-dried pet food, snacks, and treats.

Proudly Sourced, Made, and Packaged in the USA

Locally sourced from America’s heartland, Vital Essentials® uses only USDA certified […]

Buy Primal get FREE Planet Dog Toy!

Who’s a good boy? Who wants a FREE toy?

Buy any two 14oz bags of PRIMAL FREEZE-DRIED and get a FREE American-Made PLANET DOG interactive toy, a $12.99 value, while supplies last!

Primal! Raw Goat Milk

Further elevate the health of your pet with our nutrient-rich Raw Goat Milk. Known as the “universal milk” the vitamins, minerals, electrolytes, trace elements, enzymes, protein and fatty acids in raw goat milk are easily absorbed by a variety of mammals. Humanely sourced from free-range goats ethically raised without antibiotics or added hormones, Primal Raw […]

Primal! Safe & Clean Grinds

Designed for those who prefer to tailor their pets’ individual supplemental needs, Primal Raw Frozen Grinds incorporate edible-grade meats and poultry with fresh ground bone with for optimum levels of calcium. Primal Grinds are produced to the same high standards as all Primal Pet Foods products, using only humanely sourced, ethically raised proteins.


Primal! Human Grade Snacks

All Primal Treats are made from single source proteins and offer a healthy choice for all pets, especially those with food allergies. Primal treats are produced using low-temperature, slow cooking techniques such as freeze-drying and slow roasting, yielding high-density nutrition in a shelf-stable product. Use Primal treats as a snack alternative, for training and obedience […]

Primal! Make a Raw Resolution

Primal is a staple at The Raw Connection. Primal has a full line of foods for cats and dogs including complete and balanced raw diets, bones, treats, and goat’s milk!

Primal make it easier than ever to keep your pet’s diet as close to nature as possible, allowing them to live longer, healthier, more vibrant […]