Vital Essentials – The ALPHA prey model diet!

Pioneers in RAW Since 1968

Vital Essentials® is a leader in the RAW pet food industry. The family-owned company, located in Green Bay, WI, produces high quality RAW frozen and freeze-dried pet food, snacks, and treats.

Proudly Sourced, Made, and Packaged in the USA

Locally sourced from America’s heartland, Vital Essentials® uses only USDA certified and inspected animal protein. Rest assured that no foreign ingredients go into any Vital Essentials products.

Advocates of the ALPHA Prey-Model Diet

Dogs and cats are natural carnivores, the essential nutrients they thrive on come from other animals. They are not designed to handle carbohydrates like corn, rice, and potatoes. A RAW meat diet is exactly what nature designed dogs and cats to thrive on. Vital Essentials® uses only fresh, whole, single-sourced USDA animal proteins. Vital Essentials NEVER uses grains, fillers, artificial preservatives or rendered by-products in any of our products.

Complete & Balanced Diet Standards

Vital Essentials® Complete and Balanced Diets are formulated to meet the nutritional levels established by the AAFCO Dog and Cat Food Nutrient Profiles for all life stages.

Vital Cat features:

-no fruits, vegetables, or synthetic vitamins/minerals.
-Raw goats milk and protein specific egg included.
-humanely harvested USDA certified and inspected free range chicken, duck, and turkey.


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